Apis Productions and WebCE team up on continuing education portal

Apis Productions and WebCE have partnered to embed continuing education inside the Apis Connect ecosystem, aiming to cut logins and make training easier for insurance agents. The integration is designed to help BGAs and IMOs offer a more connected producer experience through a co-branded portal and Single Sign-On access.

Why it matters: - The partnership pushes continuing education into the same digital workflow agents already use, which can reduce friction around licensing and required training. - BGAs and IMOs get a new way to add value for producers without forcing them into another standalone system. - The setup may improve engagement with an organization’s existing portal by making education part of a single destination.

What happened: - Apis Productions partnered with WebCE to add continuing education inside the Apis Connect ecosystem. - The companies built a co-branded learning portal powered by Apis Connect Single Sign-On technology. - Agents can move from their organization’s portal into WebCE without extra logins or disconnected systems. - The announcement was made July 22, 2026, from Annapolis, Maryland.

The details: - The integration lets BGAs and IMOs offer professional development as an extension of their existing agent portal. - The portal is designed to simplify access to required education while strengthening the value of the organization’s technology platform. - Apis Productions framed the move as part of a mission to reduce friction between technology and people. - Peri Lane, CEO of Apis Productions, said the goal is to make technology work harder for people and to help BGA and IMO partners deliver a branded experience that is more connected and more valuable. - WebCE says the partnership makes its education resources more accessible inside the digital environments agents already use. - Ryan Marlow, vice president of sales at WebCE, said WebCE has helped millions of professionals complete licensing and continuing education requirements with solutions that can be trusted. - The announcement highlights four benefits: direct access through APIS:connect SSO, exclusive discounts for BGAs and IMOs to offer producers, national online education services, and a stronger agent value proposition. - WebCE is described as the largest online education provider in the industry, with relevant topics, product training requirements, and fast roster reporting services. - APIS:connect is described as the industry-leading technology solution for SSO and includes pre-built integrations for more than 30 widely used industry platforms. - Apis Productions says it has spent 25 years helping life insurance organizations connect technology, marketing and strategy. - The company’s services include custom websites with secure agent portals, SSO integrations, application development and marketing consulting. - WebCE is a provider of online continuing education, licensing and exam preparation for insurance and financial services professionals. - WebCE says it has helped millions of professionals meet licensing requirements for more than two decades. - More information is available at Apis Productions and WebCE. - Peri Lane’s LinkedIn profile is available here.

Between the lines: - The deal is less about adding a new product than about removing a common point of friction in the agent experience. - Embedding education inside an existing portal can make the platform itself more sticky for BGAs and IMOs. - The partnership also signals that distribution firms are looking for bundled digital services, not just isolated tools.

What’s next: - BGAs and IMOs that use Apis Connect can begin extending education and discounts through the portal as the integration rolls out. - WebCE and Apis Productions may use the partnership to deepen adoption of their platforms across insurance distribution networks. - The shared focus appears to be a smoother producer experience that keeps agents inside one branded environment.

The bottom line: - Apis Productions and WebCE are betting that the fastest way to improve continuing education is to put it where agents already work.